BIZNES NUTQIDA METAFORADAN ISHLATISH
Xurramova Shoxista Oybekovna Aniq va ijtimoiy fanlar universiteti magistranti, Mamatova Feruza Maxammadovna O‘zbekiston Milliy universiteti PhD, dotsent
Ключевые слова:
metafora, biznes nutqi, kontseptual metafora, tashkiliy madaniyat, aloqa, innovatsiyaАннотация
Metafora uzoq vaqtdan beri nafaqat adabiy va kundalik tilda, balki biznes kabi maxsus sohalarda ham kuchli lingvistik vosita sifatida tan olingan. Ushbu maqola metaforalarning biznes nutqidagi rolini o’rganadi, ularning in’ikoslarni shakllantirish, argumentlarni tuzish va qaror qabul qilish jarayonlariga ta’sir qilishdagi ahamiyatini ta’kidlaydi. Biznes kontekstlarida ishlatiladigan turli xil metaforalarni, jumladan, kontseptual, tarkibiy va tashkiliy metaforalarni o’rganib chiqib, maqola ushbu majoziy iboralar qanday qilib muloqotni kuchaytirishi, innovatsiyalarni rag’batlantirishi va tashkilot madaniyatiga ta’sir qilishini ta’kidlaydi.
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